In the 1970s, the post-war global economic boom came to an end. The new, accurate quartz watches gained popularity and plunged the Swiss watch industry in a deep crisis. As the... moreIn the 1970s, the post-war global economic boom came to an end. The new, accurate quartz watches gained popularity and plunged the Swiss watch industry in a deep crisis. As the inexpensive electronic watches began to flood the market, the competition from foreign manufacturers created a major economic turmoil, and with it, the need for Swiss brands to reinvent themselves, making necessary disruptive changes. And that includes the Vacheron Constantin Overseas, a watch born in that exact period.
It was at that time that Audemars Piguet decided to introduce something totally new. Together with the celebration of postmodernism, the 1970s style was all about freedom and eclectic, informal, laidback looks. To break away from their classic – somehow conservative – gold dress watches, Georges Golay, the brand’s managing director then, contacted Gerald Genta to design an entirely new genre of wristwatch. jaeger lecoultre master replica
Presented in 1972, the Royal Oak sparked a complete paradigm shift... less